Ads personalized to your interests support the free movies and TV shows you enjoy. Our goal is for you to enjoy a more tailored viewing experience with relevant ads.

To do this, Roku partners (other channels) may collect information to show you personalized ads on Roku products and services as well as on other companies’ websites, apps, and devices; along with understanding the effectiveness of ad campaigns. 

If this setting is disabled, Roku partners are instructed to restrict ad personalization. You will still see ads, but ads may be less relevant to you. Note that ads you will see may still be “contextual” – for example, they can be based on the content you are viewing or time of day.

