All Content and Services accessible through this device are owned and/or licensed by and to BRAND OWNER, its Affiliates, Subsidiaries and/or Parents (or "we" or "us")or third parties and are protected by copyright, patent, trademark and/or other intellectual property laws. Such Content and Services are provided solely for your personal non-commercial use. You may not use any Content or Services in a manner that has not been authorized by BRAND OWNER. Without limiting the foregoing, except as expressly permitted by this Agreement and/or applicable laws you may not modify, copy, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium any content or services displayed through this device.

DISCLAIMER

TO THE EXTENT PERMITTED BY LAW, YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT USE OF THE DEVICE, THE QUALITY, PERFORMANCE AND ACCURACY IS WITH YOU. TO THE EXTENT PERMITTED BY LAW, THE DEVICE AND ALL CONTENT AND SERVICES ARE PROVIDED "AS IS" WITHOUT WARRANTY, CONDITION, TERM, REPRESENTATION OR UNDERTAKING OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE EXTENT PERMITTED BY LAW, BRAND OWNER EXPRESSLY DISCLAIMS ALL WARRANTIES, CONDITIONS, TERMS, REPRESENTATIONS AND UNDERTAKINGS WITH RESPECT TO THE DEVICE AND ANY CONTENT AND SERVICES, EITHER EXPRESS OR IMPLIED AND ALL ASSOCIATED RISKS FROM THE USE OF THE DEVICE IS UPON YOUR OWN RISK, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY, OF SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, OF ACCURACY, OF QUIET ENJOYMENT, AND NON-INFRINGEMENT OF THIRD PARTY RIGHTS. BRAND OWNER DOES NOT GUARANTEE THE ACCURACY, VALIDITY, TIMELINESS, LEGALITY, OR COMPLETENESS OF ANY CONTENT OR SERVICE MADE AVAILABLE THROUGH THE DEVICE AND DOES NOT WARRANT THAT THE DEVICE, CONTENT OR SERVICES WILL MEET YOUR REQUIREMENTS, OR THAT OPERATION OF THE DEVICE OR SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE. BRAND OWNER SHALL NOT BE LIABLE TO YOU WHETHER IN CONTRACT OR TORT OR OTHERWISE, FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL LOSS OR DAMAGES, LOSS OF PROFIT, REVENUE, INTEREST, BUSINESS OR CORRUPTION OF DATA, ATTORNEY FEES, EXPENSES, OR ANY OTHER LOSS OR DAMAGES, INCLUDING PUNITIVE DAMAGES, ARISING OUT OF, OR IN CONNECTION WITH, ANY INFORMATION CONTAINED IN, OR AS A RESULT OF THE USE OF THE DEVICE, OR ANY CONTENT OR SERVICE ACCESSED OR USED BY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGES. CERTAIN LEGISLATION MAY IMPLY WARRANTIES OR CONDITIONS OR IMPOSE OBLIGATIONS UPON BRAND OWNER WHICH CANNOT BE EXCLUDED, RESTRICTED OR MODIFIED EXCEPT TO A LIMITED EXTENT. THESE TERMS OF SERVICE MUST BE READ SUBJECT TO THESE STATUTORY PROVISIONS. IF THESE STATUTORY PROVISIONS APPLY, TO THE EXTENT TO WHICH BRAND OWNER IS ABLE TO DO SO, ITS LIABILITY UNDER THOSE PROVISIONS WILL BE LIMITED, AT ITS OPTION, IN THE CASE OF SERVICES TO (A) THE SUPPLYING OF THE SERVICES AGAIN OR (B) THE PAYMENT OF THE COST OF HAVING THE SERVICES SUPPLIED AGAIN AND, IN THE CASE OF GOODS; (A) THE REPLACEMENT OF THE GOODS OR THE SUPPLY OF EQUIVALENT GOODS; (B) THE REPAIR OF THE GOODS; (C) THE PAYMENT OF THE COST OF REPLACING THE GOODS OR OF ACQUIRING EQUIVALENT GOODS OR (D) THE PAYMENT OF THE COST OF HAVING THE GOODS REPAIRED.

The country location you have identified during the set-up process may grant your access to certain content, advertising and services. The third party content and linked sites are not under our control, and we have neither reviewed the contents of these third-party web sites, nor do we claim any responsibility for the access to, maintenance, content or suitability of, these third-party web sites or applications. You expressly acknowledge and agree that the identification of your country location and your linking to any third party site or application is entirely at your own risk, and it is your responsibility to view and abide by the terms of use and privacy policies applicable to any third party site. You understand and agree that, to the extent permitted by law, BRAND OWNER shall in no event be liable for any direct, indirect, incidental, special or consequential loss or damages, attorney fees, expenses, or any other loss or damages arising out of, or in connection with, your unauthorized access to third party content based on your selection of a country location or otherwise.

All Content and Services accessible through this device may be changed, suspended, removed, terminated or interrupted, or access may be denied or disabled at any time, without notice, and we make no representation or warranty that any content or service will remain available for any period of time. Content and Services are transmitted by means of networks and transmission facilities over which we have no control. We may impose limits on the use, disabling, removal or suspension of any content or service made available through this device. BRAND OWNER may impose limits on the use of, or access to, certain services or content in any case and without notice or liability. You need to accept the terms of service and privacy policy in order to use "BRAND OWNER Smart" platform on your Television.

All the apps in the Television are propelling by the apps owner. We do not control the owner of certain apps, services and/or Content with or without notice. Any questions or requests for service relating to such content or services should be made directly to the respective third party Content and Service providers.

END USER TERMS AND CONDITIONS FOR SMART SERVICES

Welcome to our Smart TV. The End User Terms and Conditions contained herein for SMART Services ("Terms and Conditions") are a legal agreement between you and BRAND OWNER (including its affiliates, “Hisense” “we”, “us”, “ours”). We refer to the end user as “you” or “yours”. By installing and/or using the embeddable and executable software application ("Application"), and/or accessing or using the Content and Services through our Smart TV or any other features of functionality made available on your device, you are legally bound to these Terms and Conditions. To the extent permitted by law, BRAND OWNER reserves the right to modify or update these Terms and Conditions from time to time.

DEFINITION

"Content" and/or “Services” means all audio and visual elements and ideas offered by BRAND OWNER or third parties including but not limited to data, movies, videos, photographs, software, games, designs, likenesses, artwork, images, music, sound, information and other materials, tangible and intangible, including derivative works, on all media and formats, existing or future. "Service" means all types of services or functions typically available from the internet, offered by BRAND OWNER or third parties including but not limited to provisions of music, movie, video, messaging, blogging, chatting, social networking, information, procurement, disposal, sale, purchase, rental and consultation through your device. The Applications, Content and Services collectively shall mean "SMART Services". From time to time, BRAND OWNER may directly offer and make available to you certain Applications, Services and/or Contents, and in such events, your use of such Applications, Services and Contents shall be subject to these Terms and Conditions. Applications, Content and Services may be provided locally subject to local laws and regulations, and depending on your residence and location, you may be limited to types and levels of Applications, Content and Services. Terms and conditions for the use of such Applications, Services or Content may differ for each different country, region or market subject to relevant local, country and regional laws.

USE OF SMART SERVICES

SMART Services are intended for use by persons 18 years of age or older. If you are not at least 18 years of age or older or are legally, or otherwise, restricted from using SMART Services, please discontinue using SMART Services. If you are not 18 years of age or older, you must have a parent of guardian's approval prior to using SMART Services. By using any portion of SMART Services and accepting the Terms and Conditions, you are certifying that you are at least 18 years of age, have parental consent if you are between 13 and 18, and are otherwise not restricted from agreeing to these Terms and Conditions. The use of any portion of SMART Services (including the Application, Content and Services) are restricted to only personal, non-commercial purposes. No other used are permitted.

Access to certain Applications Content and/or Services, online or otherwise, may require registration, the creation of a user account with BRAND OWNER or a third party, and/or a fee. Registration may require providing personal information and choosing a unique, secret password that may not be shared with others. Any personal information provided by you to us will be protected in accordance with our Privacy Policy. Your personal information must be complete, accurate, and must be YOURS. You shall not use any third party personal information to create an account in connection with the use of SMART Services, and you are not allowed to access others' accounts. BRAND OWNER RESERVES THE RIGHT TO BLOCK ANY USER ACCOUNT IN THE EVENT BRAND OWNER REASONABLY DETERMINES THAT THE USE OF SMART SERVICES IS IN VIOLATIONS OF THESE TERMS AND CONDITIONS, INCLUDING CREATING ACCOUNTS WITH FALSE INFORMATION. Content and Service offered through SMART Services that require a fee may not be accessed by persons who have not paid the appropriate fee. In the event that registration, creation of a user account, and/or a fee is required for the Service or Content offered or provided by a third party provider, such registration, creation of a user account, and/or a fee shall be subject to privacy policies, terms and condition of the Services and/or Contents of such third party.

RESTRICTIONS AND PROHIBITIONS

You or any third party (directed by You) may not display, copy, store, modify, sell, publish, broadcast or redistribute any Application, Content and/or Service (a portion or in its entirety), and such displaying, storing, modification, sale, publishing, broadcasting or redistribution shall be prohibited unless you have obtained all necessary rights and permissions from BRAND OWNER or relevant owners or right holders of such Application, Content and/or Service or as permitted by applicable law. Unauthorized use of the Content or Service is prohibited and may result in criminal prosecution and/or civil liability.

You may not use any portion of the device for any other purposes, including, but not limited to, illegal activity, to make solicited and/or unsolicited offers or advertisements, to impersonate or falsely claim affiliation with any person or entity, to misrepresent, harass, defraud or defame others, to post, upload, transmit or disseminate any obscene, unreasonably offensive or any other unlawful material, or any information that may negatively impact the reputation of BRAND OWNER and/or the SMART Services, nor for any commercial purposes. Except as expressly permitted by these Terms and Conditions, and except to the extent provided for by that applicable laws. You may not disassemble, reverse engineer and/or tamper with the SMART Services, or transmit hidden or malicious code or to collect information of other users through the SMART Services. You may not take any action to interrupt the functionality of or tamper with the Application, Content or Service contained in or provided through SMART Services or its servers or to unreasonably affect others' enjoyment of SMART Services in any way. WE RESERVE THE RIGHT TO BLOCK YOUR ACCESS TO SMART SERVICES IN OUR SOLE DISCRETION FOR ANY REASON

GRANT OF LICENSE

Subject to your full compliance with these Terms and Conditions, BRAND OWNER grants you a non-exclusive, limited and personal license to download and use the Application (other than the Application which is governed by separate license terms and conditions) to display, receive or otherwise use (only to the extent permitted) the Content and Service from your BRAND OWNER device only. No other rights to the Application are granted. The scope of rights for Content and Service shall be subject to the terms and conditions of the respective Content and Service and other licensing requirement and restrictions otherwise imposed or required by the relevant Content and Service providers. All rights including intellectual property rights in the Application, Content and Service remain the property of BRAND OWNER or the relevant licensors or owners of the Application, Content and Service. Any breach of these Terms and Conditions will result in the revocation of all of the rights granted herein and BRAND OWNER may conduct further legal action if necessary.

MATERIALS PROVIDED BY YOU

Any Content submitted, uploaded or posted by you or on behalf of you on or through your BRAND OWNER device or SMART Services will be considered non-confidential and non-proprietary. We also have the right to disclose your information as necessary due to any third party who is claiming that any Content constitutes a violation of any third party intellectual property rights, or of their right to privacy. By posting, submitting, uploading or otherwise transmitting Submitted Content in any way, you grant us a perpetual, irrevocable, unrestricted, non-exclusive, worldwide, fully paid-up, royalty free, sub-licensable license to change, copy, disclose, license, perform, display, post, publish, distribute, transmit or use such Submitted Content in any manner and create derivative works thereof or incorporate the Submitted Consent into other work anywhere in the world. We have the right to remove any Submitted Content on SMART Services for any reason including if, in our sole opinion, such Submitted Content is unnecessary, offensive, indecent or objectionable. We do not control the Submitted Content and do not warrant the nature, accuracy, integrity, appropriateness or quality of the Submitted Content. You warrant that any of your Submitted Content does not and will not infringe any third party intellectual property rights. You are solely responsible for all Submitted Content that you upload, post, email, transmit or otherwise make available in any portion of SMART Services. We assume no liability for such Submitted Content and you are solely responsible for any liability arising from or related to any Submitted Content posted, uploaded or transmitted by you or on behalf of you on or through your BRAND OWNER device or SMART Services.

ADVERTISEMENTS AND CUSTOMER SERVICE COMMUNICATIONS

You understand and agree that HISMART@ Services may include advertisements, certain communications from Hisense or third parties such as update announcements, administrative messages, newsletters and other materials ("Communications"). As those advertisements or communications are part of HISMART@ Services, you may not opt out of receiving these advertisements or communications. Certain Services and Content may not be suitable for minors or other users. Such Services and Content may not be rated or identified as having violent or explicit images or language. Therefore, you understand and agree that you are using the Services and Content at your own risk and Hisense shall have no liability to you for any offensive Services or Content. For purposes of clarity none of your behavioral or personal information you might provide for the HISMART@ Services is used in any Communications.

WARRANTIES AND LIABILITIES: DISCLAIMER

To the extent permitted by law, the Application, Content and Service are provided to you "as is" without any warranties, terms, representations or undertakings of any kind, express or implied, with regard to but not limited to their quality, reliability, performance, purpose, or accuracy. You agree to assume all risks of using the Application, and, to the extent permitted by law, not to hold BRAND OWNER or any of its holdings, directors, officers, employees, partners, contractors, licensors or advertisers responsible for any damages, losses, or harm, tangible or intangible, including but not limited to compensatory, consequential, punitive, incidental, loss of profit, revenue, interest or business, or corruption of data or attorney's fees arising from the use of the Application, Content or Service. To the fullest extent permitted by law, BRAND OWNER shall not be held responsible for any third party Content or Service that may be accessed through SMART Services, nor shall BRAND OWNER be held responsible for hidden or malicious code contained on or distributed through the SMART Services or BRAND OWNER device by third parties. BRAND OWNER does not guarantee that there will be no interruptions, delays or inaccuracies in the Content or Service and does not guarantee the continued availability of such Content and Service. Due to the various capabilities of BRAND OWNER devices featuring the SMART Services, as well as limitations in the available Content and Services offered via SMART Services, certain features, Applications, Content and Services may not be available on all devices or in all territories. Some features on the SMART Services may also require additional peripheral devices that are sold separately. BRAND OWNER does not endorse any of the ideas, products, persons, or opinions expressed in the Content or Service.

Certain legislation may imply warranties or conditions or impose obligations upon BRAND OWNER which cannot be excluded, restricted or modified or cannot be excluded, restricted or modified except to a limited extent. These Terms and Conditions must be read subject to these statutory provisions. If these statutory provisions apply, to the extent to which BRAND OWNER is able to do so, its liability under those provisions will be limited, at is option, in the case of services to (a) the supplying of the services again; or (b) the payment of the cost of having the services supplied again and, in the case of goods, to (a) the replacement of the goods or the supply of equivalent goods; (b) the repair of the goods; (c) the payment of the cost of replacing the goods or of acquiring equivalent goods; or (d) the payment of the cost of having the goods repaired.

You assume full responsibility for any damages, losses, costs, or harm arising from your use of the SMART Services. To the extent permitted by law, BRAND OWNER disclaims all liabilities with respect to your use of the SMART Services (regardless of whether or not such use requires registration, creation of a user account and/or payment of a fee), Content and Service. If any portion of these Terms and Conditions are illegal or unenforceable or there is a claim that we have breached any of these Terms and Conditions, it does not affect or invalidate the other terms. These Terms and Conditions may not be waived or modified without written consent from BRAND OWNER.

GOVERNING LAW AND JURISDICTION

These Terms and Conditions shall be governed by the laws of the State of Georgia, USA and by accepting these Terms and Conditions, and by your use of the SMART Services, you are agreeing that such Terms and Conditions and all other aspects of the SMART Services will be construed in all respects in accordance with the laws of the State of Georgia, USA applicable to the agreement entered into and to be wholly performed therein, and you agree to submit to the non-exclusive jurisdiction of the courts of the State of Georgia, USA.

ACTIONS REQUIRED BY LAW

BRAND OWNER may need to comply with the lawful interception and/or data retention requirements of local law enforcement agencies from time to time. BRAND OWNER may restrict access to any part of SMART Services and the BRAND OWNER device or terminate your access to the SMART Services, at any time in its sole discretion if required by law or by the relevant authorities or regulatory agencies to do so.

PRIVACY POLICY

The privacy policy set forth below (the "Privacy Policy") applies to the use of the device. BRAND OWNER is committed to protecting the privacy of all users of the device. The purpose of this Privacy Policy is to inform you about the types of information we gather about you when you visit or submit information to the device, how we may use that information, and if and how we disclose it to third parties. This Privacy Policy applies to information about you that is collected by BRAND OWNER.

This Privacy Policy does not apply to personal information that you provide directly to third parties whose services or content you access via the device. You should check the applicable privacy policy of any third party service providers whose service or content you access.

All users of the device are required to provide true, current, complete and accurate personal information when prompted and we will reject and delete any entry that we believe in good faith to be incorrect, false, falsified, or fraudulent, or inconsistent with or in violation of the Privacy Policy.

We will provide you with an opportunity to give your consent to the terms of this Privacy Policy as part of the device registration process. Separate from such consent, your use or participation in the SMART Services will be construed as your acceptance of the Privacy Policy and of our collection, use, disclosure, transfer, management and storage of your personal information as described below. We may, from time to time, transfer or merge any personal information collected off-line to our online databases or store off-line information in an electronic format. We may also combine personal information we collect online with information available from other sources, including information received from our affiliates, marketing companies, or advertisers. This Privacy Policy covers all such personal information and will remain in full force and effect as long as you are a user of the SMART Services, even if your use of or participation in any particular service, feature, function or promotional activity terminates, expires, ceases, is suspended or deactivated for any reason.

1. INFORMATION THAT WE COLLECT

Personal Information - At various locations on the device, such as ID creation, in registration forms, surveys, and polls, we may request that you supply us with "personal" information which relates to you and identifies you, such as your name, e-mail address, mailing address, home or work telephone number. The personal information you provide through the device, will be collected and retained in accordance with this Privacy Policy. In this Privacy Policy, we use the terms “personal information,” “information about you” or “your information” interchangeably.

Non-Personal Information - When you use the device, we may also collect "non-personal" information. We consider "non-personal information" to be information that, by itself or in combination with other information, cannot be used to identify or contact you personally, such as demographic information (your age, gender, education level, profession, zip code, etc.). Non-personal information may also include technical information, such as log information, device information and other anonymous data involving your use of the device. Non-personal information may also include information that you provide us through your use of the device, such as query terms you enter into the search functions of the device, page request, or data about specific services or applications accessed by you (but not the data related to your specific activity or usage within a third-party application or service), the date and time of your request. We use this information, among other things, to understand usage patterns, to administer the device. We reserve the right to use or disclose non-personal information in any way we see fit, including for our marketing and advertising purposes.

If we combine personal information with non-personal information, the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies - At times, the device may use "cookies" or other technologies such as web beacons. These technologies help us better understand user behavior, tell us web devices, services and applications that you have viewed or accessed and make your experience with the device more convenient and customized. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that IP addresses or similar identifiers are considered personal information by local law, we treat such identifiers as personal information. If you want to disable cookies or such other technologies, you can clear data stored on the device you are using to access the device.

2. USE OF INFORMATION WE COLLECT

Our Services - We use your personal information for any of the following purposes:

- to register you on the Device;

- to administer the Device (including processing any searches or requests for certain content, recommending content, providing blogs, open forums, discussion pages or personalized features);

- to communicate with you;

- for internal record keeping.

All of the above apply equally to the use of your personal information for such purposes by BRAND OWNER.

E-mail Communications - If you send us an e-mail with questions or comments, we may use your personal information to respond to your questions or comments, and we may save your questions or comments for future reference. However, aside from our reply to such an e-mail, it is not our standard practice to send you e-mail unless you request a particular service that involves e-mail communications, you otherwise consent to being contacted by e-mail, or to receiving from us (either from ourselves or a related company) information about products and services which we believe may be of interest to you.

3. DISCLOSURE OF INFORMATION TO THIRD PARTIES

Except as specifically set forth in this Privacy Policy, we do not disclose your personal information to a third party without your permission, except:

- where is it necessary to enable any of our staff, employees, agents, contractors, suppliers or commercial partners to provide a service to us or to perform a function on our behalf;

- to our professional advisors;

- to the purchaser or potential purchaser of our rights and obligations relating to the Device; or

- where it is necessary in order to pursue our legitimate interests or if we are required to or are permitted to do so by law.

For any disclosure of your personal information by us to a carefully selected third party or to any third party referred to in this Privacy Policy, we will comply with data protection law by ensuring that there are arrangements in place to ensure that the third party does not use your personal information for any purposes other than the purposes we specify and in accordance with the purposes outlined in this Privacy Policy and keep it secure.

4. SECURITY OF THE INFORMATION WE COLLECT

The security of your personal information is important to us. We maintain physical, electronic and procedural safeguards to secure your personal information. However, please remember that there is always some risk in transmitting information electronically prior to our collection. The personal information we collect is stored within databases that we control. As we deem appropriate, we use security measures consistent with industry standards, such as firewalls and encryption technology, to protect your information. We restrict access to personal information to employees, contractors and agents who need to know that information in order to operate, develop or improve the device. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

5. BULLETIN BOARDS AND OTHER PUBLIC AREAS

We may offer bulletin boards or other public functions and any posting by you is considered public information available to other users. We do not control, and are not responsible for, the actions of other users of the device with respect to any information you post in Public Areas. In addition, information that you submit to Public Areas may be collected and used by others to send you unsolicited messages and for other purposes. Any posting is governed by End User Terms and Conditions for the device. You should take care to not use personal information in your screen name or other information that might be publicly available to other users.

6. INTERNATIONAL TRANSFER OF INFORMATION

We may transfer and store personal information you provide to us via the device on servers located in countries outside of your jurisdiction. We may also transfer personal information we collect from you to the People's Republic of China or to other countries outside of your jurisdiction to our Group Companies or to the third parties referred to in this Privacy Policy. By providing your personal information to us, you consent to us transferring your information outside of your jurisdiction.

7. ACCURACY OF THE INFORMATION WE COLLECT

Any questions you may have regarding this Privacy Policy, the accuracy of your personal information, the use of your personal information, or any requests to access your information or that we correct, update or remove your information in our databases, should be directed via e-mail to us. Hisense email and mailing address is provided here.

If we receive a request to change your information, we will make reasonable efforts to ensure that all of your personal information stored in databases we actively use to operate the device will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.

We will not retain personal information for longer than is necessary for the purposes for which it was intended, or as required under any contract or by law. However, we reserve the right to retain in our archival files any information removed from, or changed in, our active databases. We may retain such information to resolve disputes, troubleshoot problems and enforce our End User Terms and Conditions for the device. In addition, it is not technologically possible to remove each and every record of the information you have provided to us. A copy of your personal information may exist in a non-erasable form that will be difficult or impossible for us to locate.

We reserve the right to change this Privacy Policy at any time, and will post any material changes to this Privacy Policy as soon as they go into effect.